We have to marry those ideas with revenue-driving strategies based on data. That’s where our collective experience and expertise comes in.
90% of our clients have social media marketing as part of their scope with Matchstick. That’s why it’s in our name: it’s where we are grounded. It informs virtually everything we do because our world is increasingly social.
The finer points: we handle everything from idea to execution. We’ll create the campaign idea, execute on photos, videos, graphics, write all of the copy, measure everything, optimize constantly, and report back to you.
We work a month in advance (minimum). You will be able to review anything that goes out prior to it going out. Most of our clients review content for the first 2-3 months and, as we build trust, no longer require a review process.
As Charleston’s leading digital marketing agency, we help businesses get found by potential customers who are ready to take action. It’s not about being everywhere. It’s about showcasing the right call-to-action to the right folks at the right time. Through long-tail keywords, remarketing, geofencing, and display campaigns, we can raise awareness, increase leads and sales, build your email list, and more.
We will begin with a keyword and competitor analysis to determine how much you should spend, and dive into historical data to determine if there is natural fluctuation throughout the year when you need to ramp up or pull back. Once we have the strategy set, we’ll run ads, test new creative and landing page copy, manually optimize, and report on our learnings.
Need a landing page built for this initiative? We can handle that, too!
We speak search engine and often marry our SEO and Paid Search efforts to create a holistic approach for maximum search engine visibility. We have local, regional and national SEO packages. For each, we audit and optimize website content, meta tags, and structure for better search engine rank without sacrificing user experience. We also optimize your Google My Business page, and highly recommend it for local SEO. Beyond the technical stuff, we also write SEO-friendly content with focus on your primary keywords using best practices not just for the Google spiders, but for people. And yes, we still believe in humans writing website content.
People want more from their brands than ever before. Does your brand accurately represent your business, your team, and your values? Does it resonate with potential customers? Most importantly: does it convert? If it doesn’t achieve both of these things at once, it’s time for a refresh–or an overhaul. Bringing your vision to life is equal parts art and science.
We will dive in to your brand’s purpose, your “why” and develop a logo suite, iconography, typefaces, and more, all packaged in a beautiful brand guide that can be used in every facet of your business.
Don’t believe everything you read. Email is NOT dead. When it’s done correctly, it’s still a powerful converter for everyone from B2B to Retail. We handle email marketing in two main ways: flows and campaigns. Flows (or “drips”) are automated, triggered by an action, and designed to push people from the top of the funnel to a converted lead and brand advocate.
Campaigns can be newsletters, announcements, promotions, spotlights, and more. These are generated for a myriad of reasons: to build community, drive traffic, convert leads, upsell services–you name it!
What’s more important than having a sleek beautiful website? Having one that converts. Our team develops websites that achieve both. We’ll develop a site map that Google will love and navigability that even your grandmother will understand. As for design, we put the fun in functionality. We’ll use scroll-stopping animation and bold copy to reflect your team, your services, and your differentiators.
We love to work in WordPress, Shopify, Squarespace, and more. If your current site is custom built by another agency and you need us to work our magie–well–as Marie Forleo says, “Everything is figureoutable.”
If you’re a start-up, you have come to the right place. If you have a great idea and a business plan, but no name, no brand, and no idea how you’re going to put all the pieces together, you’re also in the right place!
We have helped handfuls of business owners create their brand, write their mission, vision, values, pinpoint their target audiences, conduct competitive research, develop sales decks, design menus, create merchandise–you get the idea. It’s your one-stop-shop for getting your business off the ground. This is usually a 6 month - 1 year process and our aim is that you “graduate” to a typical services client of ours. Because of the intensive, customized approach, we only accept one Firestarters client per quarter.
90% of our clients have social media marketing as part of their scope with Matchstick. That’s why it’s in our name: it’s where we are grounded. It informs virtually everything we do because our world is increasingly social.
The finer points: we handle everything from idea to execution. We’ll create the campaign idea, execute on photos, videos, graphics, write all of the copy, measure everything, optimize constantly, and report back to you.
We work a month in advance (minimum). You will be able to review anything that goes out prior to it going out. Most of our clients review content for the first 2-3 months and, as we build trust, no longer require a review process.
As Charleston’s leading digital marketing agency, we help businesses get found by potential customers who are ready to take action. It’s not about being everywhere. It’s about showcasing the right call-to-action to the right folks at the right time. Through long-tail keywords, remarketing, geofencing, and display campaigns, we can raise awareness, increase leads and sales, build your email list, and more.
We will begin with a keyword and competitor analysis to determine how much you should spend, and dive into historical data to determine if there is natural fluctuation throughout the year when you need to ramp up or pull back. Once we have the strategy set, we’ll run ads, test new creative and landing page copy, manually optimize, and report on our learnings.
Need a landing page built for this initiative? We can handle that, too!
People want more from their brands than ever before. Does your brand accurately represent your business, your team, and your values? Does it resonate with potential customers? Most importantly: does it convert? If it doesn’t achieve both of these things at once, it’s time for a refresh–or an overhaul. Bringing your vision to life is equal parts art and science.
We will dive in to your brand’s purpose, your “why” and develop a logo suite, iconography, typefaces, and more, all packaged in a beautiful brand guide that can be used in every facet of your business.
What’s more important than having a sleek beautiful website? Having one that converts. Our team develops websites that achieve both. We’ll develop a site map that Google will love and navigability that even your grandmother will understand. As for design, we put the fun in functionality. We’ll use scroll-stopping animation and bold copy to reflect your team, your services, and your differentiators.
We love to work in WordPress, Shopify, Squarespace, and more. If your current site is custom built by another agency and you need us to work our magie–well–as Marie Forleo says, “Everything is figureoutable.”
Don’t believe everything you read. Email is NOT dead. When it’s done correctly, it’s still a powerful converter for everyone from B2B to Retail. We handle email marketing in two main ways: flows and campaigns. Flows (or “drips”) are automated, triggered by an action, and designed to push people from the top of the funnel to a converted lead and brand advocate.
Campaigns can be newsletters, announcements, promotions, spotlights, and more. These are generated for a myriad of reasons: to build community, drive traffic, convert leads, upsell services–you name it!
If you’re a start-up, you have come to the right place. If you have a great idea and a business plan, but no name, no brand, and no idea how you’re going to put all the pieces together, you’re also in the right place!
We have helped handfuls of business owners create their brand, write their mission, vision, values, pinpoint their target audiences, conduct competitive research, develop sales decks, design menus, create merchandise–you get the idea. It’s your one-stop-shop for getting your business off the ground. This is usually a 6 month - 1 year process and our aim is that you “graduate” to a typical services client of ours. Because of the intensive, customized approach, we only accept one Firestarters client per quarter.
Matchstick Social has a high client retention and referral rate for a reason. We work with people we like and brands we believe in. The know-how is just the beginning. We also want to build long-term relationships with clients and feel like a true extension of their teams.
We do not limit ourselves to a particular industry, mostly because we love to stretch ourselves and learn. It’s what keeps us excited and engaged. We think this translates into captivating work.
We are often asked if we work in tandem with marketing departments or other agencies. The answer is: absolutely. We thrive in collaboration as well as autonomy.
If it’s not the right fit, we’ll say so. If the strategy isn’t right, we’ll tell you. You’ll never wonder what we think. We believe that honesty is the foundation of all the best collaborations.
Matchstick Social is a full-service digital marketing & branding agency headquartered in Charleston, SC specializing in B2C and B2B creative solutions that drive revenue & leads.
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